Ad guru Mohammad Khan’s tagline ‘Charms is the spirit of freedom.

Under the ‘The Spirit of Freedom’ series of print ads, Vazir Sultan Tobacco’s cigarette brand Charms used every possible pop culture prop-a distinct denim soft pack to leather-jacketed models riding bikes-to appeal to the younger generation. The pulsating jingle ‘ Tandurusti ki raksha karta hai Lifebuoy, Lifebuoy hai jahan tandurusti hai wahan’ (Lifebuoy protects health, wherever there is Lifebuoy, there is health) promised health and hygiene to consumers through television as well as radio spots. Like the Rasna and Liril girls, the Zodiac man went on to become one of the most recalled brand icons through a series of print ads. The brand, which created a tie culture in the country, used a bearded Zodiac man (the first model, Dhanji Rana, was none other than the creative director of ad agency Ulka Kolkata) to create a market for ready-made shirts. The cute and chubby toddler became immensely popular as the Murphy baby in print ads that were run throughout the 1970s and 1980s. This romantic number will feature Dhanush and Nithya Menen and it is expected to be a refreshing watch.Agency: Hindustan Thompson Associates (now JWT)īobby Kooka, the then commercial director of the airline, and Umesh Rao, an artist with HTA, created the iconic Maharaja mascot which appeared in a series of print and outdoor ads. Popular dance choreographer Jani Master has choreographed for an interesting dance number in Thiruchitrambalam and he took to his official Instagram page to share this development. Meanwhile, here is an exciting update on the Dhanush starrer. Thiruchitrambalam is produced by Sun Pictures and has cinematography by Om Prakash. The blockbuster DnA combo has reunited after a brief hiatus with this film and the fans are eagerly looking forward to listening to the songs. The highlight aspect of Thiruchitrambalam is the music which is scored by rockstar Anirudh Ravichander. Thiruchitrambalam features Nithya Menen, Priya Bhavani Shankar, and Raashi Khanna as the female leads, while the supporting cast includes the likes of Bharathiraja, Prakash Raj, and others. Dhanush will be seen romancing not one, not two, but three heroines and all of them are pairing opposite the star actor for the very first time. The shooting of the film is progressing at a brisk pace in Chennai and the film is touted to be a family entertainer centred around the concept of marriage. Dhanush is currently shooting for his next film, Thiruchitrambalam which is directed by Mithran Jawahar of Yaaradi Nee Mohini and Uthamaputhiran fame.

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